The Marta Dress

The Marta Dress: Epitome of Elegance

Elegance meets performance in The Marta Dress, a one-of-its-kind kit created in partnership with Marta Kostyuk, inspired by her Wilson designed wedding dress.

In 2023 what started as a what if we designed Marta’s wedding dress turned into a story we’ll never forget. Partnering with Marta to create her custom wedding dress that meets her needs as an athlete and an individual.

“I think it’s (the kit) the same as the wedding dress. It is about being light, comfortable, feminine, beautiful. Everything that was in my wedding dress was the same in the tennis dress because it’s the way I live my life on and off the court.” -Marta Kostyuk

This incredible journey together then inspired the next step, her very own tennis dress that draws direct parallels from her wedding dress. The Marta Dress is a unique kit with all the performance Marta needs, but a personal origin that gives extra meaning when she steps out on court.

 

Read the article in Vogue

Read the article in InStyle

Watch the story on YouTube: Part 1 | Part 2

Client

Wilson Sporting Goods

Services

Creative Direction + Design, Print Design, Package Design

Team

Amanda Mastenbrook – Creative/Art Director, Designer
Danielle Maciver Segin – Senior Graphic Designer
Jessop Kozink – Retail Designer
Russell Baltes – Senior Graphic Designer (Illustration)
Sarah Robinson – Copywriter
M.E. Barker – Producer
Chris Straley – Photographer (On Court)
KEES – Photographer (Off Court)
Kevin Couliau – Videographer