Email Marketing

Office Designs offers high-end ergonomic seating, modern office furniture, lighting, and décor to small and mid-size businesses (B2B), home offices, and residential spaces (B2C). Their full-service offering also includes design and layout services, curated product offering, floor planning, and installation. Office Designs is an authorized retailer of Herman Miller, Steelcase, Humanscale, Vitra, Kartell, Magis, and Haworth, in addition to various other premium brands.

Over my tenure of 8 years at Office Designs, I lead the email program in full. This consisted of working with the merchandising, marketing, and purchasing teams to produce data-driven, well thought out campaigns. The creative brief, concepting / sketching, proofing, implementing the design, and HTML coding was all part of the process. It was important to adhere to the Office Designs brand while still upholding individual manufacturers’ brand standards.

When conceiving the design, care was given to how it would look viewed on a desktop, as well as on mobile—readable font sizes for essential elements and clear buttons that were designed to be easily tapped on mobile devices.

I worked closely with the marketing team to ensure that current email best practices were followed.

I have worked with Amanda for a number of years and continue to be impressed by her professionalism, creativity, and attention to detail. Her design leadership has led to a valued partnership between Herman Miller as a manufacturer and Office Designs as a wholesale retailer of Herman Miller products. She has always ensured from a co-branding perspective, that both brands were/continue to be represented well in the marketplace. She has done wonderful work in promoting the Herman Miller brand well among Office Designs’ customers and is an absolute pleasure to work with.”

– Julie Rider, Retail Marketing Manager, Herman Miller

Client

Office Designs

Services

Art Direction, Email Design